Conversion Optimization

Your Web site has a healthy level of traffic. Your site appears to rank well in search engine results pages. You've added content that is finally starting to generate traffic from natural search queries. So why are so few of those visitors becoming customers? It's perfectly possible that search engines are driving the wrong kinds of visitors to your site, while your competitors' sites are attracting the visitors you actually need. Another strong possibility is that your landing pages are not actually optimized to convert visitors to customers. Either way, Coffy Group will evaluate your analytics, creative messaging and site landing pages to determine trouble spots that are impairing your visitor-to-customer conversion rate. Once we have enough evidence to formulate a proactive plan, including goal metrics, we can then implement a number of solutions to select site landing pages. These changes may impact site messaging, usability, SEO/SEM content & landing page keywords and other factors. Using a variety of on-demand marketing tools, we utilize Search Engine Marketing (SEM) techniques to begin testing for improved performance. Coffy Group creates Web designs for companies seeking to improve their marketing metrics. By using an evidence-based model, our sites are designed to get more leads, sell more products or gain more search ranking. We balance usability issues with aesthetics, business model considerations and optimization principles to compliment high-probability marketing campaigns. We also offer turnkey design solutions to select clients, handling all stages of the process ranging from conception and business model innovation to design and testing.