Conversion Optimization for NJ SEO Clients

I had written this email to a recent client who was asking "so what exactly do you do for $***** on my site?" . I thought the points were pretty salient about the difference between having a "converting website" vs. an non converting website. When we start a campaign for our NJ SEO clients, we always start with the end in mind.. Capture that lead!

Hi *******.

This is what I do for Website Fixes, Blog & Lead capture Strategy for $*****

A. Website Fixes: Here is what It all breaks down to a better LEAD CAPTURE STRATEGY or "conversion rate optimization". I will highlight the top 8 factors that we use to maximize your site's conversion rate. We want people to have a trust factor with your brand so that we maximize your SEO and Google Ad investment.

This is real deep "exactly what I am doing" using primary psychological persuaders to convert eyeballs to phone calls and prospect emails.

1. Credibility-based text and trust symbols above the fold ( top 2/3's of the website) ( ex. Credit card accepted, BBB, etc)

2. Repointed navigation to direct traffic into the goals (lead capture of email and phone numbers)

3. Condense your Unique Selling Proposition into one clear and concise statement.

4. Memorable and "Simple" engagement, with Appealing Offers and Calls to Action (ex. free sweepstakes)

5. Clear to read Benefit-oriented headlines that appeals to the value hierarchies of your customers (small additions vs. large projects)

6. Social "trust" content placement of Social proof, a best-seller with Facebook people especially.

7. Time sensitive Calls to action, that "give the customer value up front" but use scarcity – Exclusive limited offer time frame for your offers.

8. Use customer visual testimonial Video as part of the first page – The "Hero Shot"

B. Build the Blog. This is a must have.

1. Your blog is best tool to the online representation and reputation of your business. It’s very effective technique of SEO. It is good way to make communication with your readers and to make sure you are providing value and Trust as a leader in your field. We integrate that into your website.

2. Having blog in your website can show off your extra skills and knowledge you have and help you educating your readers about the kinds of services you offer and allows you to "show off" your projects and wins in real time. We help you formulate the posts and get them out to your readership.

3. Building a blog that "gets found" for your keywords.. for instance if you type in Google "SEO NJ Consultant", my website comes up on top because I have a blog post about the subject! We build your keyword strategy into the posts, so that you get found for the subjects people are searching.

4. Blogs have a lot of relevancy in keeping your business webpage uniquely fresh. Therefore, it shows that you are an active participant and care for your business reputation.

C. Lead capture Strategy

We need to get people to give you contact information, so that you can email them or call them in a follow up campaign. We can test out a variety of things

1. Coupons and offers, which has compelling information to make a valid valued exchange between your prospect and your business. For example (10% off all online inquires!)

2. Sweepstakes and Contests. setting up a giveaway for a "free makeover" or "Free Ipad" for the lucky winner.. My ****** guy gets 10 leads a week from his "win a free ****** offer"

3. Join our mailing list for free information. Never underestimate the power of content. Be your prospect's go-to source for quality education and information.

The key is to Assess and test. Then Stay in touch with leads via your Email campaigns. Set up an automatic email or direct-mail series that will gradually lead your prospects through the sales cycle. A drip sequence of educational emails keeps your business top of mind with consumers.

Best,

Matt

Matt Coffy

President

Coffy Group LLC

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