Prospect Management
Identifying Your Success
It’s important to know how you attracted a prospect, why they came back and how you managed to convert them or if you did not convert them, why not? You may be seeing a lot of quality traffic and managing to have them sign your member list, buy your products or book your services. Prospect Management allows you to get to the “why” and “how” of your success and of those who got away. You can’t get everyone to sign on with you, but it’s extremely helpful to know what aspects of your marketing are worth repeating and which need to be altered or totally replaced.
Our Prospect Management Services
Using the latest tools, the most detailed metrics and the best analytical techniques, the Coffy Group will monitor, measure and manage each of your website’s visitors. With clearly defined rubrics and pinpoint queries, we will work towards understanding exactly how your marketing efforts are affecting and motivating your visitors. Some specific actions we’ll perform in relationship to prospect management include: • Tracking your leads. • Understanding which parts of your campaign generated the most traffic. • Determining how your SEO performing in relationship to your SEM. • Understanding how visitors navigated your pages when taking a positive action. • Knowing how they navigated when deciding not to participate or buy. • Tracking those who return, including when and how many times.
Results Driven
Prospect management must be results driven. The results are various and include: • Close tracking of prospects. • Refined efforts to retain those prospects you have converted. • Marketing corrections to convert return visitors. • Creation of new strategies to attract more quality and fewer dead leads. • Understanding of which leads are less desirable and which hold the most promise.
Building Your Leads
Through careful and thorough Lead Management, the Coffy Group will work towards building your bank of promising, convertible leads. Using statistics, specific protocols and data related to individual visitors, we will develop techniques to encourage active engagement by targeted visitors. By comparing demographics, specific actions taken by visitors, navigation patterns and other criteria, the Coffy Group will strengthen your position amongst your competitors by continuing to develop insightful and useful information that you can use to improve your position.
Making a Difference
Proper Prospect Management is essential if you’re going to act with insight and foresight. Any success your company is enjoying or challenges with conversions they are facing can be assessed, analyzed and adjusted, enhanced or corrected. This is the single most important thing that a company with an online presence can do ensure that they have a prosperous future. The Coffy Group can be your difference maker when it comes to Prospect Management. We will work directly with you towards creating a solid foundation related to how you can best utilize you potential prospects and present customers.
