April 2012

Fashion Star Contestant, Orly Shani, picks Coffy Group for Social Media Integration Solution.

“Just saw!!  This is awesome!!”  Said Orly Shani, to the newly created Facebook fan gate viral marketing strategy that will be netting her throngs of new customers from her Tuc And Wes Company fan page. “We had actually have been collaborating with Orly back in 2010 when she first started to get into the business in a significant way” says Matt Coffy, President of the Coffy Group, “we knew a Facebook Viral Fan gate would really help with all her recent notoriety”.

Discovering her interest for design in high school, Shani established her first collection called “OrlyCouture” in 2006. She then used the foundation produced by her collection to create her Tuc+Wes line clothing shaped for comfort and convertibility.

“I want people to be able to put on my brand of clothing and instantly feel more confident, “ said Shani.

Tuc+Wes began as a collection of convertible t-shirts. Because the shirts can convert into different forms, this allows costumers to express their own style. It was the Tuc+Wes collection that soon earned her a spot on the National Broadcasting Company reality television show Fashion Star, which focuses on finding the next big brand.

Tuc+Wes has now grown into a full women’s wear collection, ranging from wide-leg trousers and reversible skirts to comfortable cardigans and stylish cut-out dresses. Shani will launch a new line of tees on tucandwes.com at the end of this month.

On the show, Shani continues to impress the judges, contestants and viewers with her skill for designing. The experience that she has been given puts her one step closer to developing a brand that has universal appeal.

The show can be watched on NBC on Tuesday nights through April and May.

March 2012

Channels Partners Conference and Expo 2012, Las Vegas, NV Chooses Coffy Group’s President, Matt Coffy, As Highlighted Speaker on Mobile Strategy.

“No doubt,  One of the best sessions at the show” says Khali Henderson, Cheif Editor of Channel Partners Magaizine of Coffy’s detailed Mobile strategy presentation.  The 3400 or so members in attendance to the show were treated to a variety of topics, but Mobile was really a buzzword.  ”I believe they are listening to the winds of change” said Coffy, ” we are seeing huge momentum into the mobile space,  the scope of the effect of mobile (tablets, M2M, NFC, on and on) in the landscape of how people are conducting day to day lives today”.

The Channel Partners Conference & Expo is the communications industry’s only event exclusively for indirect sales organizations – agents, VARs, systems integrators, interconnects and consultants – focused on transforming their businesses to become next-generation solutions providers.

The Channel Partners Conference & Expo is earning praise from indirect sales partners and their suppliers as a one-of-a-kind, high-value networking and educational event for the channel community.

The 2012 Spring and Fall Channel Partners Conference & Expo events is a testament to the continuing evolution of the channel.  Committed to the professional networking and education that have been hallmarks of these events for the past 15 years.  http://www.channelpartnersconference.com/2012/vegas/speakers.html for more information.

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