Give Your Business a Boost with These 7 Social Media Marketing Tips

A couple of years ago, many small to mid-sized business owners assumed that social media marketing was a complete waste of time. Today, more and more business owners are finally realizing the significant value of including social media with their marketing campaign.  Social media marketing has proven to be a cost-effective marketing solution that can attract droves of targeted traffic to a website — when it’s handled the proper way. 

Here are 7 powerful social media marketing tips that will give your business a boost:

1. Distinguish your business from your competition.

If you want to get people excited about your business through social media, you have to separate yourself from the rest.  You have to give people a reason to drop what they’re doing to connect with you. Social media provides an excellent opportunity for your company to stand out from the competition. You stand out from the crowd by providing valuable content and by having a custom designed social media page that enhances your brand image.

2. Identify and connect with a specific target audience.

If you want to gain more followers and potential customers, you must identify and connect with people who will be interested in your business. There is no point in trying to market to any and everybody under the sun.  Social media allows you to market to a ‘specific’ audience. This is a great way to achieve your bottom-line.

3. Be a specialist.

Instead of being a generalist, become a specialist.  The Internet marketplace has become more specialized than ever before.  The social media world allows you to become more specialized compared to offline marketing mediums.

4. Create appeal.

Unlike traditional forms of marketing (newspaper ads, magazine ads, billboard ads), social media marketing gives you instant feedback from your target audience.  You can test the waters and see how your audience responds to your message.  It also gives you the opportunity to improve your message and provide people with something of value.

5. Develop rapport.

The purpose of social media is to communicate with people.  People love doing business with people they know, like and trust. At Coffy.com, we have established many long-term relationships with clients by simply practicing the art of building rapport. Social media offers an excellent opportunity for businesses to build long-term relationships with potential clients.

6. Choose your area of focus.

With social media, you must choose your area of focus and stick to it.  For example, let’s say that you want to use social media to drum up sales for your political t-shirt and memorabilia business.  If the theme of your social media site is focused on the pitfalls of used auto parts, your message will get lost.

7. Focus on ‘Them’ and not ‘You’.

If you want to attract more clients or subscribers with social media, here’s what NOT to do:  Don’t be self-indulging.  To be successful with social media, you must focus on your prospective audience and be a benefit to them. If your focus is on ‘I’ and ‘Me’, you will lose their interests. Your audience could care less about how many accolades you’ve accumulated down through the years. Leave that information for your About Us page.  Remember, it is all about your audience and not you.