Making Mobile Marketing Productive
Expanding Your Reach and Link Time
Mobile Marketing is one of the most important platforms when it comes to our digital existence. Offering various ways in which companies can connect with and stay linked to customers and prospects, it is a more pervasive marketing vehicle than TV, newspaper or the laptop. The reasons for this are various. First, most people, no matter where they are, are never without their mobile phone. Home, car, office, resort—the mobile phone goes with its owner everywhere. There’s no other communication, media, digital device that does this. Plus, it is always connected, rarely turned off and easy to access. Finally, many phones include connections to the Internet, text messaging, instant messaging, video capabilities and, of course, voice communication. This makes the mobile phone an amazingly versatile, pervasive and portable communications device and invaluable marketing tool. The Coffy Group can help you utilize the power of Mobile Marketing to its fullest.
Mobile Communication
It was less than 20 years ago that car phones started to be used. These precursors to the mobile phone were bulky, taking up about as much room as a large pocketbook and they offered one type of service—voice communication. The last decade has seen that car phone evolve into today’s cell or mobile phone. Today’s compact cell is used more for texting than speaking and many include various apps and possess the ability to travel across the Internet in the same way that your computer can. As far as marketing is concerned, basic mobile communication, that is telephone capability, is the least powerful and, in some ways, effective. However, with more and more people using their cell as also their home phone, it can be a major tool in handling customer questions, complaints and requests. It is the ultimate voice communication device.
The Internet Connection
Many people choose to select smart phones, droids and other advanced digital devices as their main method of communication. This means that they can be connected to Web 2.0 at any time. It is essential that you website be programmed for mobile application. This is very least that each and every online presence must do. A properly engineered mobile phone presence that makes it easy for visitors to use your site and investigate your products and services can be both valuable and profitable.
Apps that Make Selling a Snap
Knowing what apps are out there that can help enhance your connectivity or having specific apps created for your products or website is essential. The Coffy Group can give your site, brand and company more linkage. Specific programs, widgets and mobile interfaces make it easier for you to communicate with and convert prospects through their mobile phones.
Mobile Marketing Works
Mobile Marketing is a relatively new area of advertising; it is also one of the most effective ones. The Coffy Group can work with you to create a Mobile Marketing campaign, upgrade your mobile presence and create apps that will make people want to connect with you. If you’re not using Mobile Marketing, your digital marketing efficiency, reach and effectiveness is only at 50%. Contact the Coffy Group today to make sure your brand, products and services are available to everyone wherever they may be. Lets start with the Basics - QR Codes and SMS. While the short message service (SMS) and quick response (QR) codes have been around for years, they have not been effectively used in marketing, mainly due to the lack of smart phone penetration. But with smart phone penetration now at 25% of all cell phone owners, mobile marketing is going postal right now. What are some of the marketing and business applications of QR Codes and SMS for your business? A QR code is an image that can embed any type of information from text, to pictures, to a URL. QR codes are free to create and in marketing can be extremely valuable for many purposes including: -Use a QR code on the back of your business card. -Start using it on all of your offline advertising as a lead generation tool to drive traffic to a specific webpage offer. -Take people to a paperless coupon that can be redeemed directly on a cell phone. -Take advantage of any limited space-All you need is a compelling headline/offer. A QR codes is valuable because it eliminates typing, all your prospect has to do is point and click. You can create your first QR code at Google QR Code Generator to use on your standard or mobile webpage. But remember web quality may not be adequate for print. SMS text to offers are frequently seen offline and on TV where you are told to text a specific phrase to a specific number in exchange for something of value; usually a coupon. The power of SMS text is twofold: SMS has an extremely high open rate up to 95% versus as lows as 5% for email and there are far more types of marketing you can do with SMS including direct to message voice mails. The marketing options are extremely versatile: The main benefits to the a SMS text advertisement is that it can be seen and applied from far away on signage and even almost all mobile phone users can use text to offers. Some of the ways you can engage customers in a SMS campaign: Text to Win Contests Voting Polling Surveys Trivia Once you have people opt-into your SMS offers, you can keep segmented lists and create campaigns to convert prospects into buyers and to give current buyers reasons to buy again and at higher price points. While just an introduction to QR Codes and SMS, it is clear how compelling and powerful they can be leveraged with your existing online or traditional marketing and advertising. You can begin to implement QR codes into your marketing today and consider how you can begin implementing and testing SMS text to campaigns to complement your other marketing efforts.
