Creating a Unified Promotional Movement

Is your company getting ready to expand or to establish its brand? Perhaps you’re introducing a new product or an innovative service? Maybe you’d like to create a unified and cohesive public relations push or you’re going to change the image of your enterprise to connect with a new demographic? Campaigns take vision, time, effort and skill. In the development phase, they need to first be defined in many ways and then refined. Each step must be planned from inception to realization. The Coffy Group can effort your campaign in the most diligent manner, helping you to define and focus your message and creating an extensive and powerful plan that will utilize each and every aspect of digital marketing—including Web 2.0, Mobile Marketing and Video.

Our Process

The Coffy Group is process and results driven. We know that process determines results and we work diligently to work with each and every client as an individual. We don’t employ a cookie cutter mentality, yet we do have a solid framework in which we may be creative with our clients. Our basic process for Campaign Development includes: • Determination of the point and focus of the campaign. • Goal setting and delineation of expected benefits. • Analysis of present state of company in relationship to campaign. • Contextual analysis of competition. • Development of Value Statement, Image and/or Catch Phrase for campaign. • Consideration and selection of media to be used. • Budget and calendar development. • Creation of marketing and public relations vehicles and elements. • Approval of all elements. We work closely each step of the way with our clients, adjusting our process to meet their needs, goals and schedule.

Our Goals

Our goals are direct and specific when working with our clients in Campaign Development. We’ve found that if we adhere to five specific client-related goals that our process and results will be first rate. In working with our clients, we: 1. Endeavor to create a focused campaign. 2. Clearly express what they want to say about their company, products or services. 3. Create a budget that is realistic and adhere to it. 4. Keep the process on schedule. 5. Offer value in every respect. Working with these goals in mind, the Coffy Group is able to serve our client’s needs and meet the specific challenges of their campaign.

Our Results

When you work with the Coffy Group you will get affirmative results. Whatever your purpose and goals may be we will realistically project what must be done and how much it will take in terms of effort, time and budget. If we are also managing your campaign, then we will be able to closely monitor and adjust each part of it. If you choose to manage the campaign yourself or work in another way to oversee it, then we will stand behind the campaign as long as it is executed according to plan. Of course, we will work with your company in educating and explaining all aspects of the campaign plan and its management, clarifying any areas that need additional attention.

Collaboration, Creativity, Focus

Working with the Coffy Group in Campaign Development is a collaborative process where we bring our expertise, creativity and commitment to the table, focusing your endeavors and vision succinctly. From start to finish, we are ready to provide you with the finest leadership, insight and experience in bringing your campaign fully to fruition.