Reporting – Make it count

Like any method of advertising, your website has to show returns. This is where tracking and reporting plays such a crucial role in your overall website development campaign.

Tracking and reporting enables you to see just how hard your website is working, and if the results are beneficial to your business or not. Tracking and reporting doesn’t just give you statistical analysis of your website; it can also include vital external information such as current trends and market movements.

At Coffy Group, we have developed a system of tracking and reporting that can centrally manage reports from Google and other search engines, collating the information into easy to use and understand data to help improve the performance of your website. Coffy Group, has the latest management functions designed to help us help you manage your campaign. By using Coffy Group to carry out extensive tracking and reporting, we can spot early on if an ad campaign is working efficiently and how it can be adapted to cater for changes in the market or in a change in strategy.

Depending on specific data, search engines perform better at certain factors related to placement, time, frequency, ad content and a host of metrics. By using tracking and reporting techniques, we can work out when is the best strategy for searches that may target your markets. By using unique data measuring tools, Coffy Group can target this data and effectively pinpoint these factors, improving performance and saving money.

Another of our tracking and reporting techniques is the application of our predictive analysis tool. This helps us to predict important data such as Cost Per Click (CPC) and other information that can indicate how successful the ratio is from visit via PPC links through to real-time activity for your business.

Keywords in any campaign are vital. Our reporting and tracking allows us to monitor how effective your keywords are over a given time period, not just on your site but universally. It enables us to spot changes in trends, which keywords are becoming more popular with users and incorporating these into a constantly evolving strategy. Tracking and reporting helps us to keep you one step ahead of the rest of your competitors.

One of the most crucial factors in any campaign is the Return on Investment (ROI). How much return is your initial investment drawing into your business? Is your initial investment working effectively? By analyzing the Cost per Action (CPA) data (also sometimes known as Cost per Acquisition) using the ROI tracking, we can give you a breakdown of the effectiveness of your campaign by a host of factors including landing page optimization, (bounce rate) and keyword optimization.

All of this data collated by Coffy Group to produce effective tracking and reporting feedback to our clients, ultimately improving the effectiveness of your website campaign. This produces a dynamic and constantly evolving program, designed specifically to adapt to changes in market forces and keep your website working efficiently.