Search Engine Optimization (SEO) There are various factors that enable search engines to find your website.  One of the most important factors is ensuring your site’s pages satisfy and conform to the over 200 SEO criteria that help determine how a search engine rates and indexes your pages. To put it simply, if your website is not SEO friendly, after your keywords are input into a search engine it will end up somewhere towards the back of the over 100,000 results. In other words, in a world where people rarely go past the third page of a search, your website will be lost to those who you want to find it. SEO Solutions The Coffy Group provides companies with SEO solutions through a process that is focused on maximizing results. We do this through our customized SEO Consulting Program, which includes various steps that are all part of our SEO Audit. These steps include:

- Technical Network Analysis: We carefully evaluate your site’s technical infrastructure, gathering details on your hosting environment and speed, IP address, sitemap structure, coding quality, robots.txt file and URL.

-Content Review: Taking into consideration search engine desires and your site’s visitors, we determine how to make your pages accessible and attractive to both.

- Keyword Assessment and Research: After getting to know your target market, we discover the best keywords and facilitate their maximum utilization.

-Link Profile Evaluation: We study how and if you are connecting in the way you should be by evaluating your internal and external linking scheme, including the effectiveness of your anchor text, quality, appropriateness and quantity of links, and pertinence of theme.

-Conversion Appraisal: In determining how to increase your conversion rate, we consider methods for attracting return visitors, ways for developing more list members and techniques for increasing revenues.

-Competition Assessment: An analysis of your competitors is conducted with the goal being to facilitate the use of SEO techniques in order to give your company a clear edge in the marketplace.

The Path to the Virtual Top Through the process outlined above, the Coffy Group will create a Search Engine friendly environment by enabling your website’s technical network, link profile and visible and hidden content to work collaboratively. The result is a climb to the top of search engines, including Google. Investing in this process involves:

-Engaging in a SEO Audit.

-A review of our analysis.

-Determining and prioritizing projected results.

-Creating and implementing a SEO Strategy focusing on ROI.

-Once the strategy is in place, monitoring of changes in search engine algorithms.

-Ongoing evaluation and adjustment of SEO Strategy for maximum efficacy.

Over the course of the next few months, we will collaborate with you and your team to create a whole new site for your company, group or organization that will connect with and convert future clients, customers or members as never before. It will accurately and powerfully reflect your brand and act as a magnet, attracting visitors and a resource, keeping them connected. Your website will be organically connected in every way, making full use of each and every aspect of Search Engine Optimization. That’s how SEO should and does work when you utilize the skills and talents of the Coffy Group.