Local Search and Your Business

The Need to Dominate Locally

The Coffy Group knows firsthand the importance of local search. That’s how many of our clients initially find our website, phone number and email. It is how they first establish contact with us and how we are able to begin to create a relationship with them. For small and medium sized businesses, the need to dominate the Internet in a local search is essential. Local search over the web has replaced the phone book and specifically the yellow pages. Fast, efficient and effortless, more and more people are using their computers to find the local pizza shop, dry cleaner, hair stylist and more. And one of the great things about local search, at least for those businesses that are set up properly to take advantage of it, is that people can find you even when they don’t remember the same of your company. If your business is on Elm Road in Mayfield and you run a pizza shop, they can input “pizza shop, elm rd, Mayfield” and if you’re positioned properly for a local search, your shop will be listed. It may even come up first. This is an extraordinary marketing tool that tells those within your geographic area that you exist. Local search may be the manner in which they are first introduced to you. Of course, it is a primary way for customers and clients to contact your company.

How Local Search Works

On the user end, it appears to be fairly simple. In fact, it may seem to be magical. Some local terms are put into Google, Yahoo! or Bing and various businesses are displayed. There you have it. But on the other end, the company end, it’s a tad more complex. Local search terms are used in the optimization process for your website to ensure that when someone runs a search specifically for your company and also for your type of company within a specified geographic area, your business will be displayed. Information that is utilized within search engine parameters includes your company name, street number and street name, zip code and many other basic geographic factors. But also important is the use of specific search terms, which can number in the hundreds or even thousands. Thus, a phrase for the pizza shop above that would be important in search engine optimization would be “pizza, elm street Mayfield” as would “pizza, Mayfield.” Numerous terms and combinations of terms are compiled that will aid in making sure you come up in a pertinent local search.

Our Process

The Coffy Group will first make sure that your business comes up in organic local searches. We can then go further, using various techniques that will give you sustained high rankings in local searches. Working closely with your company each and every step of the way, we’ll ably facilitate your local marketing plan.

Basic Steps

1. Define your business 2. Identify it geographically 3. Determine keywords 4. Create keyword combinations. 5. Optimize website for local searches 6. Analyze performance 7. Adjust local search parameters and continue analysis

Sustained Rankings

Once your business is performing well in a basic local search, we can further work with you to increase your rankings and sustain high rankings. Some tools that are available to increase local searches include: • Ongoing use of social media • Positive reviews from customers on Goggle • Use of an up-to-date SEO Blog • Backlinking through professional articles on related sites • Press releases disseminated over the Internet By using various tools such as those above, a business can dominate local searches, driving rankings to the top.

Make Your Business Number One Locally

In working to make your business top-ranked in local searches, the Coffy Group will use the latest tools and techniques. The importance of being one of the top-ranked small to medium sized businesses or companies in a local online search cannot be over emphasized. Start dominating your region and see your sales and profits increase by contacting the Coffy Group today.