Website Design—Look, Movement and Flow
First Impressions Are Important Website Design—Look, Movement and Flow
Once someone finds it, the first thing a website must do before it does anything else is catch that visitor’s eye, making them want to stay long enough to investigate the site and then, after a few moments, probe for even more information. As they explore your site further, ease of navigation is key with tabs being clearly defined and delineated, important information no more than one click away and dynamic headlines enticing the visitor to read, learn and want even more.
Time is of the Essence
How much time do you have to get and keep someone interested? The majority of visitors on a site stay for 30 seconds or less. That means that you had better get them interested quickly. And after that keep them interested. The top 10 reasons visitors don’t stay on sites for very long are: 1. Difficulty in navigating. 2. Bland or uninteresting design. 3. Pages that don’t flow in terms of graphics and text. 4. Cookie cutter designs. 5. Font or colors make it too hard to read. 6. Annoyance factor caused by such things a pop ups, auto play music, an unstoppable video download. 7. Bad copy with poor grammar and misspellings. 8. Graphics that are too small to see or read. 9. A lack of substance. 10. No personality, clear brand or creativity. To put it simply—you did not hook them. Or to explain it using the inverse of that last statement—you turned them off entirely. Neither is good. However, there’s great news as far as web design is concerned—you can hire a professional to make sure that you have a site that people will want to stay on and investigate.
The Coffy Group
Websites designed for Web 2.0 must compete on a very high level. That means that each and every feature, tool, choice and other aspect of your site must be maximized to get the best reaction and results as quickly as possible. We design our sites not just knowing what our customers want; we design our sites also knowing what those who visit our customer’s sites want. This is extremely important when it comes to enticing people to stay longer, to getting them to come back for repeated visits and to converting them into members, customers, patients, clients or dedicated followers.
How We See Design
Although your website’s design is much more than the visual elements, as it includes a range of features and attributes some of which visitors can see and others that they will never have access to, it’s undeniable that the Internet is a visual medium first. There’s a reason as to why YouTube is the most used and visited site in the world. We know that one image, perfectly picked and strategically placed, can say more about your company than a thousand words times 1,000. And we also understand that the visual flow, various navigation tabs and the way in which you incorporate other features, such as video, a blog or contact methods such as live chat or email, are all a part of your design statement.
Look, Movement and Flow
When it comes to design there are various elements that combine to create what is the overall visual effect. We focus on three primary elements from which all other aspects of your visual design grow. By focusing on these elements, we keep the process clean, simple and direct, creating a powerful image of and for your company.
The Three Elements
• The Look—the overall style, effect, design. • Movement—the ease, visually, with which one goes from one part of your site to another. • Flow—the actual mechanical manner by which visitors navigate your site. Although it seems simple, mastering these elements takes a combination of skills, techniques and talents that are then mixed with savvy experience. The results of our efforts is the creation of a website that takes all of your complex information and offers it to visitors in an easy to understand format, guiding them to details regarding your products, services or organization and converting them.
Design by the Coffy Group
Your website design by the Coffy Group is based on our collaborative, communicative and results-driven process. Our job is to ensure that we capture the essence of your company and its products and services in order to capture the attention of the visitors with which you want to build a relationship. Contact the Coffy Group today to get started on designing your new site or on revamping your old one. With the Coffy Group, you’ll define and refine your image, creating a visual gateway to the success you desire.
