Great Copywriting that Follows SEO Standards
With the advent of Web 2.0, excellent rankings on search engines are now attained through various factors. Until recently, some of these factors were not as heavily weighed as they presently are. In organic searches, major search engines are interested in sites that are seen as resources that are useful to visitors. This doesn’t mean that your site can’t be selling products or services; it certainly can. But it does mean that your company’s site must be perceived as offering useful information.
Hallmarks of Great SEO Copywriting
There are hallmarks that define great SEO copywriting. Copy by the Coffy Group always contains these elements, which must be properly balanced to create search engine friendly pages.
Specific Hallmarks
• Copy contains pertinent information related to products or services. • Keywords are used in a natural fashion. • Keywords are placed judiciously in the title, subheadings and lists. • Main title is short and descriptive. • Paragraphs are relatively short and easy to read. • A strong call to action is included. • Keyword stuffing is to be avoided. In addition to the above, which pertains to SEO copy, great copywriting will put the reader in direct contact with the product or service through active examples and descriptive writing with which the reader may connect. The copy is organized and flows, often taking the person reading on a journey. It compels them to take action or to further investigate the products or services being offered. Copywriting answers basic questions regarding the what, how, why, where and when of the product or service and also, at some point, the how much in regards to cost.
Standing Apart from All Others
The major question that SEO copywriting must answer is what makes your product or services better and/or different from your competitors. You may have stood out in search engine rankings but now you must differentiate yourself from those other top-ranked companies. What makes you different and preferred could be one or a few of the following factors: • Price • Value • Quality • Quantity • Unique features • Durability • Size • Ease of use • Dual functionality • Experience • Skill • Training • Professionalism • Timeliness • Philosophy • Customer Service and Care Some of the above terms refer specifically to products and others to services while many may be used in conjunction with both. These are some of the major ways in which the Coffy Group will set your company or business apart from others.
Our Process
In order to create excellent copy for your website, we will need to know as much as we can about your products, services and company. Some areas that we will investigate include: • Mission and philosophy • Goals • Exact products and/or services • Staff • Those in leadership • Company structure The Coffy Group will also research your competitors and then define what makes you unique. We’ll then create SEO copy that captures your products and services in an accurate and positive manner. After performing our research, our process in creating copy includes: • Thematic statement • Site Map with pages defined • Creation of a test page for style, tone, flow and content • Submission of test page to client • Discussion and adjustment of page if needed • Writing of all pages • Submission of pages to client • Discussion of pages and adjustments if needed • Completion of all pages to client’s satisfaction
Knowing How To Say It
In creating SEO copy for your business, the Coffy Group will capture the essence, energy and positive elements of your services and products. We will do this in a fashion that will make your pages search engine friendly through the way in which we use keywords and the pertinent information offered. Compelling copy that will make visitors take action now—that’s the Coffy Group. Contact us today.
