People tend to believe things that they can see with their own two eyes compared to just reading information.
Video just makes a lot of sense. In a time where the end user is being pulled in so many directions, and attention spans are extremely short, video can be the answer to capturing new clients and getting your message across. When you create a video and post it online, it gives you a voice. Anyone can throw words onto a page or pay someone to do it for them. Simple articles and text content can be effective for marketing. However, you can have a greater impact if you pair a useful, informative video into the website or blog.
If a picture is truly worth a thousand words, what’s a video worth?
When people watch a video they are able to connect with your company. You can create a video that people can view today, next month, or even two years from now. It may take a little bit of time and effort now, but the results will be worth it. People like doing business with someone they find to be trustworthy. A simple video can allow the potential customer viewing it to see you and grow to trust your company before they even speak with you!
The point of the video is for your company to EMOTIONALLY connect with potential customers.
Think of all the things you could provide as proof of you product or service. One great idea is customer testimonials. If you are selling a product, have the video include a customer using your product to showcase it. You can also introduce your office and employees, demonstrate your product, share what makes you unique, or anything else you can imagine.
You don’t have to invest much today to get quality HD shots!
With the advent of high end, inexpensive HD cameras that integrate seamlessly into sophisticated computer video editing systems, the turnaround on a video project from conception to finished product has been reduced from several weeks to just a few days. In a typical video production consultation, we try to deeply understand the client’s vision in order to effectively translate it into a high-impact marketing asset. We typically suggest a short 1 minute videos with a crisp and concise message, that we will help you write and produce. We also offer training videos and other integrated video product solutions.
Why Use Coffy Group for my Shoot?
We are experienced with producing video content for many purposes and across a wide spectrum of industries. Product & service videos, corporate videos, industrial videos, music videos, all fall into the realm of what we provide for clients. We can shoot at your company’s location or we can meet at a local shared studio facility. The point is, that video does not cost an arm and a leg today to produce. We can get you a professional looking shot done in a few hours and have it up on the web within a matter of days. When your video is uploaded to multiple web video sharing sites, your customers have a far greater chance of finding your company when they search for what your business provides. When they get to your site, the video the keeps them engaged and convert to customers! Coffy Group makes video production simple and affordable.
And what about Video SEO?
Coffy Group offers a full suite of online marketing tools to complement your traditional media campaigns. Our team will produce SEO-optimized, keyword-rich video site content to increase visibility on the Internet and drive visitors to your website and/or brick and mortar establishment. We can take your video and deploy it across social networking sites, blogs, video search engines and content sites. This ensures maximum exposure for your services and your products and generates the biggest bang for your video solution.
